Hello everyone and welcome back to the weekly challenge!
I apologise for getting this up so late this week but I’ve been out of the country so just catching up with all things blog related!
The next most popular topic that you guys wanted to focus on was having another look at your blog’s branding.
What is a brand exactly? Well I asked good old Google and the Business Dictionary gave me this answer…
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Thus brands help harried consumers in crowded and complexmarketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.
So your brand is far more than having a logo at the top of your page. It should permeate through everything a visitor sees not just on your blog but on all the channels relating to it. The first part of this week’s challenge is to take a step back and think about what it is we want our brands to represent.